There are three calculated responses per variable in the rows. ![]() The attribute rating questions should have a middle code: 'Just about right'.įrom these we set up grouped variables which reduce the categories to three in number: Too much, JAR, Too little. Then this is followed by rating questions on several attributes: In the sort of survey we would use this analysis on, there is an overall satisfaction question about the product. The example QES file and portfolio can be downloaded here. "Just-about-right" penalty analysis measures the change in product affinity or satisfaction (or any other measure) due to that product having "too much" or "too little" of a chosen attribute. Penalty analysis Penalty test JAR Just-about-right Mean Grand mean More important Less important Attributes Scales Consumer research Product Liking Affinity Score ![]() ![]() This article provides steps on how to set up a penalty analysis & 'just-about-right' scales in AskiaAnalyseĭata Processors, Statisticians, Researchers
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